Introduction to the Subject & Team
The BICTE faculty is staffed by a supportive, creative and imaginative team of thirteen teachers. The BICTE Leadership Team consists of the following staff:
Mr Robert Rhodes
CTL for Business, IT, Media, Economics & Computer Science
Mrs Lee Millington
Deputy CTL for Media, IT & Computer Science
Our vision is to ensure all students reach their potential across the host of subjects on offer in the BICTE faculty. This can be through the use of practical, taught and real life experience. Students will be supported throughout their learning journey by caring, supportive teachers who will guide them towards success.
Course Content at Key Stage 4
Unit 1: Investigating the Media
The aim of this unit is to enable candidates to develop their critical understanding of the role of mass media in society. This unit is worth 40% of the GCSE qualification and takes the form of a one and a half hour examination. The topic for external assessment changes each year where candidates will be expected to respond in role. The brief will be pre-released four weeks prior to the exam, giving candidates time to research and plan for the exam. In preparation for the exam candidates will have studied a wide range of examples. Candidates will need to consider aspects of style, presentation, values, audience and representation and show their understanding of the relevant codes and conventions. Candidates need to show awareness of new technologies involved in the production and consumption of the media. Candidates need also to be aware of any current debates and audience issues, as well as issues of bias and representation. Production skills will be expected with candidates showing practical skills such as storyboarding, scripting, and other design skills appropriate to the topic.
Unit 2: Understanding the Media
Candidates will produce one introductory assignment, a second assignment that requires candidates to look closely at cross-media platforms which more closely reflects the media industry today and the third assignment is based on practical production and evaluation. All assignments in this unit are assessed by means of controlled assessment.
Assignment 1 Introduction to the Media
Aims to introduce candidates to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology and techniques. In the past this assignment has been based around the construction of print products (magazines)
Assignment 2 Cross-Media Study
This assignment aims to encourage candidates to consider how producers seek to achieve synergy where a particular text can be seen to appear on different media platforms. This assignment has previously been based around film promotion resulting in a media-wide campaign with material generated across different forms such as Broadcast & Print media. The key concepts of Representation and Institutions will be addressed throughout this assignment.
Assignment 3 Practical Production and Evaluation
Candidates will undertake a practical production which addresses all four key concepts, together with an evaluation of 700-800 words. This assignment is usually based around web based media. Candidates may work individually or in small groups
Career Opportunities and Progression within the Subject
Hoping for a career in the exciting, innovative and competitive entertainment and media industries? GCSE Media Studies will give you a great head start. GCSE Media Studies provides a good foundation for further study of Media Studies. It is a great choice for people considering a career in the media, advertising and marketing.
How Parents Can Support Learning
- Children will have a wide range of resources available on the academy’s VTLE page for you to review and provide support.
- Parents can take an interest in the child’s homework and ensure that they are spending an appropriate amount of time on it.
- Encourage the child if possible to practise the skills that have been developed in their lessons.
- During exam season, parents can help their child to create a revision timetable which includes specific revision activities to complete.
- Parents can encourage their children to engage with a wide range of media text across broadcast, print and e-media platforms.