Student Working

CAM NAT Enterprise and Marketing

Introduction to the Subject & Team

Mr R Rhodes

Mr Robert Rhodes
CTL for Business, IT, Media, Economics & Computer Science


The BICTE faculty is staffed by a supportive, creative and imaginative team of teachers, led by Mr R Rhodes.

Our vision is to ensure all students reach their potential across the host of subjects on offer in the BICTE faculty. This can be through the use of practical, taught and real life experience. Students will be supported throughout their learning journey by caring, supportive teachers who will guide them towards success.

Course Content at Key Stage 4

Year 10 & 11

Assessment for CAM NAT Enterprise and Marketing comprises of three units, two of which are coursework based and one which is an examination.

Unit 1

The first unit underpins the other learning in this qualification. Students will learn about the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities.

This unit is externally assessed through an OCR set and marked 1 hour 30 minutes exam. A range of different types of questions will be used, including multiple-choice, short/medium answer questions and extended response analysis and evaluation questions.

Unit 2

In unit 2, students are provided with a business challenge. From this they will create a researched and costed business proposal. Students will need to undertake activities such as conducting market research, presenting data, using idea generation tools, seeking and acting on feedback, and costing proposals. This unit will develop students’ self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

This unit is assessed through an OCR-set assignment that is teacher marked and OCR moderated.

Unit 3

In unit 3, students will prepare for and pitch their own business proposal that they developed in unit 2. Alongside developing a brand identity, students will investigate how to best promote their product and then plan and prepare their pitch. After delivering their practice and professional pitch they will review their own performance and business proposal. This unit will develop the students’ analysis and self-evaluative skills as well as those relating to self-presentation.

This unit is assessed through an OCR-set assignment that is teacher marked and OCR moderated.


Career Opportunities and Progression within the Subject

When completing the Cambridge National in Enterprise and Marketing course, students will develop key skills which:

  • encourage personal development of knowledge and skills relevant to the business world.
  • give learners a wider understanding and appreciation of the broad range of business specialisms.
  • give learners the opportunity to develop a range of skills for successful performance in working life.

The skills and knowledge developed will be useful in a wide range of further qualifications and in applying for further education opportunities and jobs.


How Parents Can Support Learning

  • Ensure your child is spending an appropriate amount of time on homework and keeping up to date with coursework deadlines.
  • During exam season, help them to create a revision timetable which includes specific revision activities to complete. Your child’s class teacher can give them guidance on this.

Encourage your child to watch the news on a regular basis to contextualise some of the theory learned in the classroom.

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